The chosen brand I will be working on is Estée Lauder. Founded in 1946, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality for their cosmetics, skincare and fragrance products. Armed with their initial four products - super rich all purpose cream, creme pack, cleansing oil and skin lotion - and an unshakeable belief: that every woman can be beautiful, this simple notion has literally changed the face of the beauty business.
This brand can be found in almost all the departmental stores around the globe and this brand is no stranger to us. By hiring well-known stars as their spokesperson is a great step to attract customers.
ReplyDeleteEstee Lauder was a company setted up by a couple and
ReplyDeletethey are famous for their CLINIQUE cosmetic brand. It was the first company that offers a second line facial products for man. However, the brand itself still stays strong even after some controversies for the past few years.
Being well known for its skin care products, Estee Lauder is also a brand that has many years of history. Its advertisements contributes a lot to the elegance and luxurious reputation.
ReplyDeleteI agree with Wen Hui. They are known for their skin care products. Their products that come in bottles, tubes etc. are classic. Even their advertisements look so impressive. Their overall packaging is very attractive.
ReplyDeleteEstee lauder is known as a brand more for matured lady. They targeted consumers of age 30 and above.
ReplyDeleteThey has expanded into superpower and owning 16 beauty products including Clinique, Prescriptives, Aramis, and La Mer, Aveda and Origins, and hip labels, comprising M.A.C., Bobbi Brown, Tommy Hilfiger, Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, Jane, and Darphin.
Ya agree with Becky :]
ReplyDeleteThe brand is for the more matured women, like Becky =P
LOL nah just kidding :]
Their packaging is very elegant, really attracts people around that age group :]
This brand here have been doing great around the world. to what i know they have achieve many different awards for their successful cosmetics.
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