Colt Defense.

Colt Defense is a leading designer, developer and manufacturer of small arms and weapons systems for the United States Military, its allies and federal, state and local law enforcement agencies. For the last 150 years, Colt has been a major world producer of Military equipment. This has included the Gatling Gun, the Colt .45 “Peacemaker”, the Colt Browning .30 and .50 caliber machine guns, the Thompson submachine gun, the Colt .45 pistol and more recently the M16A4 Rifle and the M4 Carbine.


I cant seem to upload pictures.
Sorry abt that.

Jeremy Tan.

BENEFIT- San Francisco!

Created by a pair of twins, Jean & Jane Ford in 1976, the San Francisco beauty boutique with a whimsical candy store atmosphere. The overall look of the brand is quirky & fresh, as the Ford Twins once said that,
"Who says makeup has to be serious to be good?"
The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, & with the double dose of wackiness mixed with know-how, they successfully built Benefit Cosmetics into a global beauty brand.
The "friskiest luxury brand" now has over 1000 counters in more than 25 countries.
WOW.
(P.S. Recently the popularity of this cosmetic line has went up a lot in Singapore!)

BMW / Audi Ad War 2

And they're not done.

Audi / BMW Ad War

The bitch slaps fast and furious.

Porsche

Porsche SE or Porsche is a German automotive manufacturer of luxury high performance automobiles. Porsche SE holds two chief assets, the first of  is Porsche AG, manufacturer of the Porsche automobile line.  The second asset is a majority stake in Volkswagen Group, the largest car manufacturer in Europe, and the third largest in the world.

It was founded in 1931 by Ferdinand Porsche, an Austro-Hungarian engineer. He is also known for designing the first Volkswagen. The company currently produces 911 (997), Boxster and Cayman sports cars and Cayenne sport utility vehicles. 

The latest model line, the four-door Panamera saloon (sedan), was launched on Monday, 20 April 2009.

On 15 December 1945, Ferdinand was arrested for war crimes, but not tried. During his 20-month imprisonment. His son, Ferry Porsche, decided to build his own car as he could not find a car of his choice and also, he had to bring the company through it's most difficult days till his father is release. Thus, the first models of what was to become the 356 were built which is the core of the current cars made today for Porsche.

Panadol

A Trusted Pain Reliever For Generations

i have decided to work on Panadol.
Back in the late 19 century, quinine was scarce and it was used extensively by doctors to treat fever. This sparked the search for a synthetic substitute, which led to the discovery Panadol.

In the 1960s, Sterling Winthrop brought Panadol to Singapore (then part of Malaya). Initially, it was marketed solely through hospitals, where it received strong medical endorsement because of its excellent safety profile. This established Panadol's widespread acceptance among Singaporeans.

From its founding to today, it has remained the medication of choice for pain and fever relief and for both acute and chronic pain.
Indeed, Panadol is so much a part of our lives that Singaporeans use the brand name when referring to pain relievers in general.

beverley

Coca Cola

Coca Cola was invented by Doctor John Pemberton, a pharmacist from Atlanta in 1889, named and scripted by John Pemberton's friend, Frank Robinson. In 1887, Asa Candler bought over the formula for Coca Cola, and aggressively marketed the soft drink, which became of of the most popular drink in America by late 1980s. It was first bottled in 1894. The unique contour Coca Cola bottled was designed by and manufactured in 1916. Coca Cola went through the Olympics, the war in 1943, and still introducing new beverages throughout the years.

From bringing refreshments to patrons of the pharmacy, to having more than 400 brands now, Coca Cola entered its second century, with fans all over the world, even in the most remote corners of the globe. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day.

Ferrari

Ferrari is an Italian sports car founded by Enzo Ferrari in 1928 as Scuderia Ferrari. It manufacturer based in Maranello, Italy.

In late 1945 , Enzo Ferarri began to work on designing his very first Ferrari with a V-12 engine that suited to used on sports prototypes as single seaters and even Grand Tourers

In 12 march 1947, Enzo Ferarri he test drive and known as 125 s





The name Ferrari is still revered in the world racing circuit, plus many automotive experts regard the Ferrari as one of the most exotic sports car ever made.

Ferrari's continued success is thanks to its talented and dedicated team of employees and the two men who have provided unrivalled, strong leadership – Enzo Ferrari and Luca di Montezemolo.

Freitag

I’ve chose to work on Freitag. Back in 1993, graphic designer brothers Markus and Daniel Freitag were on the lookout for a messenger bag. Zurich citizens worthy of the name travel by bicycle. When it rains, they get wet. The FREITAG brothers wanted a heavy-duty, functional and water-repellent bag to carry their designs. Inspired by the cheerfully coloured lorries rumbling along the cross-Zurich highway just in front of their flat, they cut a messenger bag out of an old truck tarpaulin. As the carry belt, they used second-hand car seat-belt webbing, while an old bicycle inner tube provided the edging.

As luck would have it, their personal need turned into a business which now employs more than 80 people. Since their original messenger bag, the FREITAG brothers have developed and marketed more than 40 bags for women and men. FREITAG products now sell round the globe, in over 300 shops.

I've chose to work on FCUK, otherwise known as French Connection United Kingdom. It was founded in the united kingdom in 1972 by Stephen Marks.

It operates as a multiple specialist fashion retailer, which sells clothing and accessories in many parts of the world.

Its business ethic is to produce designer quality clothes at affordable prices, which they market in an advantageous and original way.

When a controversial ad campaign featuring the simple line "fcuk fashion" hit the headlines, the attitude of the brand was established.

Bold, witty and intelligent, it demonstrates how French Connection has given personality to its brand.

However, French Connection has expanded into new markets at a remarkable rate and hence it has enlarge its range of products. It has developed into a brand licensing company rather than solely a fashion retailer.

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. It is an international coffee and coffeehouse chain based in Seattle, Washington, USA.

Starbucks sells drip brews coffee, espresso-based hot drinks, other hot and cold beverages, snacks, coffee beans and also mugs. Starbucks-brand ice cream and coffee are also sold at grocery stores.

The very first Starbucks was opened in 2000 Western Avenue, later relocated at Pike Place Market in Seattle, Washington, in 1971 by three partners, an English teacher Jerry Baldwin, a history teacher Zev Siegel and a writer Gordon Bowker.

The name, Starbucks comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The logo is an image of a "twin-tailed siren" (The siren of Greek mythology).

Now, Starbucks is the largest coffeehouse company in the world with 16,120 stores in 49 countries.

Vespa

Vespa is an Italian line of scooters produced by Piaggio.

Piaggio focused on producing aircraft during World War I. Unfortunately during World War II, their fighter plane plant was demolished by bombing. As a result, the son of Piaggio's founder decided to create a modern and affordable mode of transportation for the masses which eventually lead to the creation of Vespa.

  

Through these years, Vespa has consistently produced up-to-date scooters to suit the everchanging tastes of the market yet still keeping their classic shape and style.

Dr. Martens

My chosen brand is Dr. Martens. Dr. Martens is a footwear, clothing and accessories brand. However, it's footwear is more popular compared to it's clothing and it's footwear are often known as Doc Martens, Docs or DMs. Dr. Martens was first started in 1960s as a working class essentials to a counter cultural icon. Dr. Martens' footwear have been very popular among skinheads, punks and other youth subcultures. It's advertising slogan 'With Bouncing Soles' helps to attract more attentions from the youths.

Dr. Martens now not only targets on the working class people or industrial workers but also the general genres such as Men, Women and even kids. Now Dr. Martens can been found in many different regions such as UK, Europe, USA, Asia and many more! 

IKEA

IKEA is a Swedish-Dutch home products company. Its products range from (mainly) furniture to traditional Swedish groceries. Founded in 1943 by Ingvar Kamprad, IKEA is currently the world's largest furniture manufacturer.

The company prides itself as the retailer of stylish, fuctional and affordable furniture- its product design is unique to the company and its emphasis on form, function and price is reflected on everthing within its product range.

IKEA's promotion is carried out in three different areas: the stores, its advertising and most distinctly, its catalogue. While the store layouts and catalogues worldwide are generally standardised, the company's advertisements varies with accordance to the market.

However, beyond its marketing strategies, what proves to be the primary reason of its success, is its honest and 'pro-consumer' approach, which continues to establish IKEA as a strong brand today.

Häagen-Dazs

The idea of Häagen-Dazs dates back to the 1920s when founder Reuben Mattus insisted on using only the best ingredients to produce the finest ice cream available.

Häagen-Dazs started out with only three flavors: vanilla, chocolate and coffee, and by word of mouth and praise became increasingly popular among people and now, Ice Cream lovers all over the world recognize the unique Häagen-Dazs logo as synonymous with the ultimate super-premium ice cream.

Bodyshop

i will be working on The Body Shop® in this assignment.
The very first The Body Shop® store opened on 26th March 1976 in Brighton, on the south coast of England. It expanded very quickly, going overseas in 1978 and now, it is a global brand, with franchises all over the world.

'We believe there is only one way to beautiful, nature’s way.'

The Body Shop® incorporates natural ingredients from all over the globe, presenting products that promise to enhance one's natural beauty with the expression of one's individual personality. Its products ranges from cosmetics to skincare products, with a goal to activate self esteem in its consumer, and with campaigns that address the protection of the Earth, the opposition on animal testing, the support of community trading and the defense of human rights.

Now, The Body Shop® is recognized as a global corporation that cares (refer to campaigns and goal), thus having consumers' trust and loyalty in its products.