Created by a pair of twins, Jean & Jane Ford in 1976, the San Francisco beauty boutique with a whimsical candy store atmosphere. The overall look of the brand is quirky & fresh, as the Ford Twins once said that,
"Who says makeup has to be serious to be good?"
The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, & with the double dose of wackiness mixed with know-how, they successfully built Benefit Cosmetics into a global beauty brand.
The "friskiest luxury brand" now has over 1000 counters in more than 25 countries.
WOW.
(P.S. Recently the popularity of this cosmetic line has went up a lot in Singapore!)
"Who says makeup has to be serious to be good?"
The shop grew famous for delivering quick fixes for every girl's beauty dilemmas, & with the double dose of wackiness mixed with know-how, they successfully built Benefit Cosmetics into a global beauty brand.
The "friskiest luxury brand" now has over 1000 counters in more than 25 countries.
WOW.
(P.S. Recently the popularity of this cosmetic line has went up a lot in Singapore!)
The combination of the old and new. Interesting. Retaining old designs in packaging but upgrading the old graphics and colours, giving it a total new makeup.( Pun intended )
ReplyDeleteAlthough i do not have much contact with the brand, i would have to say that their products, the names they give their products and the way it looks is real good and would encourage people to buy them.
ReplyDeleteBenefit is a brand i know since secondary school. At first i thought it was just like another brand like Maybelline, Loreal Paris brands. But when i went to get the items i want, i got a big shock. Because the price ranges was too much for me to afford.
ReplyDeleteYa agree.. their prices are a little too steep but many have said that their products are good :]
ReplyDeleteI've used one of the products before, it costs me SGD40 ('cos i bought it online, if in stores will be like, SGD60?), which is quite a boom but the effect is nice :]
Benefit has attractive packaging, the stuff are too cute for me though, i would prefer other cosmetic brands like chanel though with not such fancy packaging
ReplyDelete