I've chose to work on FCUK, otherwise known as French Connection United Kingdom. It was founded in the united kingdom in 1972 by Stephen Marks.
It operates as a multiple specialist fashion retailer, which sells clothing and accessories in many parts of the world.
Its business ethic is to produce designer quality clothes at affordable prices, which they market in an advantageous and original way.
When a controversial ad campaign featuring the simple line "fcuk fashion" hit the headlines, the attitude of the brand was established.
Bold, witty and intelligent, it demonstrates how French Connection has given personality to its brand.
However, French Connection has expanded into new markets at a remarkable rate and hence it has enlarge its range of products. It has developed into a brand licensing company rather than solely a fashion retailer.
Fcuk brands are really well known with contemporary fashion and have been extended into complementary licensed products including men’s and women’s and its third major profit stream for the Group.
ReplyDeleteI remembered the first time I came across one of their flagship store in Singapore, I was very much attracted to the brand name. Bold and witty, that's the impression I have for this brand.
ReplyDeleteI think that FCUK is only famous for their FCUK logo shirts. Other than that, I find their merchandise so plain & unattractive and it does not seem to target avid trend-followers.
ReplyDeleteThe brand name fcuk is very attractive for the first impression. It makes you curious about the brand and what it offers.
ReplyDeleteThe brand name itself often causes controversy but still, it have become famous because of it and easily remembered. FCUK delivers simple and contemporary fashion apparels. Their plain black and tiny white text printed on tees are what they are popular for currently.
ReplyDeleteSeeing it for the first time, you would definitely take a second look at its brand name, however after some time you no longer ponder about it and it is soon forgotten, maybe not forgotten but it sure feels rude.
ReplyDeleteThe brand name FCUK is easy to remember and very stunning. They are famous for their logo printed on T-shirts as it is simple and easy to match with other apparels.
ReplyDeletei feel that FCUK is actually a brand that raises curiosity when first heard about. The brand name is bold but other than that, after realizing what the brand actually offers, i do not really find anything attractive about it.
ReplyDeleteokay. the first thing that came to mind when i came across this brand, was some vulgar word. i believe, its quite a popular brand among the ah bengs. not to be rude, but its rather true. the brand gained popularity through its bold name. it was firstly known as FCUK and not many knew what it stood for. the french connection etc.
ReplyDeleteGiven its bold name, I would have thought of FCUK as a high street fashion brand like Topshop, Zara etc. However it turns out otherwise when I visited the store.
ReplyDeleteYa it sounds vulgar but the playing of words definitely grabbed my attention. Knowing that's it's French Connection, I thought the designs will be kinda classy & all but in fact, they look very typical to me. Not very interesting designs but the bold FCUK is a great way to grab attention, regardless of the negative impression it gave me at first. Somehow when I first heard the name I thought it's some shop like I.P. zone =.=
ReplyDeleteI think that it is only known mostly for its FCUK. the apparels do not have a specific target group and their mechandising are boring.
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