My chosen brand is Dr. Martens. Dr. Martens is a footwear, clothing and accessories brand. However, it's footwear is more popular compared to it's clothing and it's footwear are often known as Doc Martens, Docs or DMs. Dr. Martens was first started in 1960s as a working class essentials to a counter cultural icon. Dr. Martens' footwear have been very popular among skinheads, punks and other youth subcultures. It's advertising slogan 'With Bouncing Soles' helps to attract more attentions from the youths.
Dr. Martens now not only targets on the working class people or industrial workers but also the general genres such as Men, Women and even kids. Now Dr. Martens can been found in many different regions such as UK, Europe, USA, Asia and many more!
personally i would like a pair for myself if i have extra cash to spare.
ReplyDeletei think dr.martens caters to all sorts of customers with its classic designs as well as its quirky ones with those wonderful colours!
I think that Dr. Martens is hip ! I would totally wear one. They come in different heights & colours & patterns (i think its by season). They even have zips to the newer models for those who are lazy to lace-up!
ReplyDeleteIt attracts the young with the cute colours & designs, while it attracts the older generation with the signature matte black ones, thus appealing to big range of age groups
Love the colours of the shoes. Think that Dr. Martens is one cool pair however, it's kind of costly.
ReplyDeleteI think Dr.Martens is so cool which shoes comes with a lifetime guarantee.
ReplyDeleteI totally loves Dr. Martens, it caters to all age group with it's unique designs and wide range of colors.
ReplyDeleteDr.Martens also known as Docs or DM, have revolutionise a pair of army boots to a fashion shoe-wear. What make them so unique among it's competitors will be the air cushion sole found in their boots. They have different design approach and styles to target different target audiences and are quite famous among all types of youth subcultures.
ReplyDeleteAgreed with what Min Da said, Dr. Martens is unique as the boots have air-cushioned soles which allow consumers walk comfortably in it. Nowadays, youths are going for vintage look and Dr. Martens products work on vintage line too so it is now very popular among the youths. As for other age group, they are attracted to the comfort, colours and designs of the shoes.
ReplyDeleteI love Dr Martens! The fusion of comfort and fashion! it is difficult to find something both fashionable and comfortable at the same time, guess its famous and largely sought-after for a reason.
ReplyDeleteWhen i first heard about it, i thought it was something i wouldn't like, however after looking at their products,it seems that some really look good.
ReplyDeleteI came across Dr Martens on a TV show a few years back when they were introducing the British punks. I had since taken some interest in their footwear and have been longing for a pair of my own.
ReplyDeleteTo me, Dr Martens is a fashion statement. If I see someone on the street wearing them, I would have the impression that that person is bold, confident and fashionable. And like many others, I would love to have a pair too!
ReplyDeleteDr Martens are sturdy and versatile. I think you'd still be walking in the same pair of dr martens ten years down the road. Its definitely value for money thus attracting a different group of consumers who goes more for the quality of product.
ReplyDeleteHmmm... i didn't know they have clothing line! :] their branding for the footwear really outshines the other products they have :]
ReplyDeleteinteresting design! :]
I love this brand due to the different colours of boots that i can choose. from what i can see, the design and colours the sell is fashionable and hip.
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