In 1981, Logitech International S.A. was co-founded in Switzerland by two Stanford Masters alumni. The company started with mice, which was new at that time. This was to provide a more intuitive way of relating with a personal computer. For a time during its shaping years, Logitech's Silicon Valley offices occupied space at California, home to a number of noted technology startups.
From there, Logitech expanded its product line to encompass many mass market computer side-lines and beyond (such as the "Harmony" range of programmable universal remote controls).
With products sold in almost every country in the world, Logitech’s leadership in innovation now encompasses a wide variety of personal peripherals (both cordless and corded), with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment control.
Co-founded in 1975 by Bill Gates and Paul Allen, Microsoft Corporation a United States-based multinational computer technology corporation, has built a dominant position the computer industry. Microsoft possesses footholds in other markets, with assets such as the MSNBC cable television network, the MSN Internet portal, and the Microsoft Encarta multimedia encyclopedia. The company also markets both computer hardware products such as the Microsoft mouse as well as home entertainment products.
Microsoft is Logitech's primary competitors in the corded- and cordless-mouse and keyboard markets. Microsoft's not the only competitor Logitech has as the latter provides a wide range of products.
Logitech is a successful company that sells many different products that relates with the term technology. With their products selling at many different countries in the world proves that the brand is rather well-known and recognizable.
ReplyDeleteLogitech is an well-known and trustable brand among the technology products. They provide a white range of products, ranging from mouse to webcams and even products suitable for gaming consoles. Lastly, Logitech had been so successful in producing wonderful products, that Microsoft actually had the intention of buying it over.
ReplyDeleteLogitech is a successful brand for technology products. They have variety of products on their shelves that caters to individual consumer needs.
ReplyDeletei agree with shinyee that they actually have a wide range of products that cater to different groups of consumers. i think that is its plus point that attracts consumers to it.
ReplyDeleteMy impression of Logitech is not very deep as I admit I am only aware of a limited range of products they have such as their mice and keyboards.
ReplyDeleteLogitech is a very trusted brand in the IT industry :] But... Will you choose Logitech over Microsoft? :]
ReplyDeleteLogitech is a brand that caters to people needs for technology. Though they have wide range of products, there are much more competitive brands doing the same.
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