The brand that I have chosen is Gucci also known as House of Gucci. Gucci is an Italian fashion brand founded in 1921 by Guccio Gucci. Gucci icon, the gg, Guccio Gucci’s initials, it is either transformed by merging or inverting it and is then fused into the products. Gucci is a brand that focuses on fashion and accessories. It specializes in a large variety of handbags, which are made from leather goods, offering a wide selection of handbags which includes totes, clutches, hobo and messenger bags. Gucci uses luxurious materials, innovative approaches and high quality workmanship to design which create a classic look to all the products. Thus it has now became a recognizable fashion brands in the world.
Gucci is a very popular brand and has even drawn celebrities to their stores. Although there are many manufacturers that counterfeit their merchandises, Gucci s still standing tall because of its superb quality and vitality. Its green and red stripes are a trademark.
ReplyDeleteGucci is more famous for its handbag as well as accessories. Its products are made from high quality material thus the high pricing. Its double g icon is also very recognizable among people.
ReplyDeleteGucci have a easily recognisable red and green combination stripes on some of it's products but due to it's demand, lots of other brands had actually adapted it on their own products. However, Gucci really understand their market well as they even produced sets of Gucci Mahjongs for sale.
ReplyDeleteA well known high end retail brand. Its icon is very recognizable as mentioned by wenhui above. Counterfeits are inevitable due to its high demand but its renowned Italian high craftsmanship is a trademark that is unforgeable.
ReplyDeleteMy first impression of Gucci was that it is similar to LV due to their usage of monogram. However, it may be because I was introduced to Gucci later than LV and hence led me to this mentality. In my opinion, Gucci is one of the first few high fashion brands that comes to my mind.
ReplyDeleteAlthough coming up with the idea of Gucci Mahjong is real cool and interesting, looking at the actual product is really dissapointing as there don't seem to be anything special about it.People would just buy it for the brand(the same for almost all high end brands) thus we would have to applaud their stong branding which induces people to pay for these products.
ReplyDeleteTo me, Gucci is an unreachable brand:
ReplyDeletevery very very posh, expensive & definitely a luxury.
Classy designs but sometimes, because the brand is so established, they tend to take advantage of the brand & provide not so gorgeous designs for a price that is totally out of the world.
& there are actually people who just buy those items blindly just because they "want to own a Gucci".
Guccii may be an unreachable brand, but when I was working, 7 out of 10 people were taking a Gucci bag or wallet or both. People tends to go for brands instead of looking and knowing the material. I remember asking a customer what is the material of her Gucci Bag she said " I don't really know I just like the brand.". People just buy things blindly without knowing it.
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